Assignemnt+Components


 * __ Components of the assignment __**


 * 1. Branding research of the competition **

• i.e. what elements do the competition use in their visual identity (font, colours, images, tagline or slogan, concept, graphics, etc.) • what are the **differences** between what other companies have done and what your group is proposing? Your group should analyze three companies: Analyze font, colours, graphics used, images used, concepts used, etc.

The logo for your company should be printed out or displayed at a scale that will be easy for everyone in the class to see. ** PMS (Pantone Matching System) colours ** What is this? should be specified for printed reproduction of the logo. A written explanation should outline why the logo is suitable for this company. The logo can be a graphic, a logotype or a combination of the two. Preliminary sketches should be included on the presentation panel or PowerPoint presentation to show the conceptual development of the logo.
 * 2. Logo **
 * We need to come up a name for our company! **

Stationary should include business cards, letterhead, envelopes and note cards (1/2 size letterheads). The letterhead should include the following information: As well, the logo should appear on all the items. The stationary items (letterhead, note card, envelope, business cards) should all be printed out, trimmed to their finished dimensions and mounted on a panel (Minimum 18 x 24” card or foamcore).
 * 3. Stationery (letterhead, envelope, business card) **
 * 1) Name of company
 * 2) Address including street, city, province, country, postal code
 * 3) Telephone, fax, email and web address

Choose one of four formats to promote the company: • a magazine ad • a poster • the home page of a web site The magazine ad or the poster should be printed (minimum 11 x 17,” maximum 18 x 24 inches) and mounted on foam core to keep it rigid. The text in the printed ad or poster should identify the company, outline what services they offer and provide some **tag line** **or slogan** to suggest what is unique about that company.
 * 4. An advertising/promotional feature **

• Your group presentation should include the required printed materials mounted on panels, and whatever additional formats you choose to present your project: PowerPoint presentation, printed panels or live action video. • The stationary, magazine ad and poster should be printed at the sizes indicated above.
 * Group Presentation **